Brown Shoe, Style Expert Gretchen "Gretta" Monahan Launch New Footwear Line

ST. LOUIS, November 15, 2006 – With the launch of its new Naturalizer Signature collection of footwear, Brown Shoe Company, Inc. (NYSE: BWS, www.brownshoe.com) promises women high-end shoes without the high-end pain … or the high-end price tag.

Brown Shoe has joined forces with style and beauty expert and television personality Gretchen “Gretta” Monahan to create the Naturalizer Signature collection, a limited edition offering of modern, sophisticated heels, wedges and flats from the company’s flagship Naturalizer brand. Designed with a touch of Naturalizer’s hallmark comfort, the elevated styling of Naturalizer Signature coupled with its pricing – $125 to $160 – positions the collection in the “attainable luxury” category.

A stylist with a celebrity client roster and her own chain of luxury boutiques, salons and spas, Monahan appears weekly as a style expert on The Rachael Ray Show. She has contributed to The Ellen DeGeneres Show and The View, and regularly hosts the “Gretta’s Got It” fashion segment on WHDH-TV, Boston’s NBC affiliate.

“Gretta’s direct connection with fashion runways in New York and Europe, combined with her intimate understanding of the luxury consumer, was critical to the essence of this line. She knows that this consumer’s demand for fashion, design and quality often prompts her to forego comfort for style. However, we don’t think she should have to make that choice,” said Brown Shoe Senior Vice President-Marketing Terri Rawson. “Naturalizer Signature delivers designs that meet high-end consumers’ expectations while still including comfort, and the result is ‘modern luxury’ – sophisticated silhouettes, luxurious materials and a touch of comfort at every heel height, all at a surprisingly affordable price.”

Monahan said Naturalizer Signature addresses a woman’s need to be at the style forefront, but with features that adapt to her busy life.

“I believe all women have a little bit of Cinderella in them. We all want to look and feel special,” she said. “The Naturalizer Signature collection lets us touch a little bit of the fashion runway, in a truly wearable way. And the amazing thing is, our feet can still feel comfortable!”

The initial, limited edition line includes 10 styles, featuring animal prints, snakeskin, metallics and patents on tapered wedges, embellished flats and chic peep toes. Each pair is intricately handcrafted in Brazil with high-end leathers and interior padding.

Naturalizer Signature is available at select Naturalizer retail locations. To find store locations, call 1.800.766.6465, or visit www.naturalizer.com/signature.